Musk’s X Sues Media Nonprofit Over Portrayal Of Site As Full Of Anti-Semitism

Elon Musk’s X Corp. on Monday sued nonprofit Media Matters for driving advertisers away from the platform formerly known as Twitter by portraying it as rife with anti-Semitic content.

In a lawsuit filed in US federal court in Texas, X accuses the organization of “tricking the algorithm into thinking Media Matters wanted to view both hateful content and content from large advertisers.”

Apple, Comcast, NBCUniversal and IBM were among high-profile brands that paused advertising on X last week after Media Matters reported finding ads displayed with pro-Nazi content.The suit filed on Monday does not mention Musk’s endorsement of the conspiracy theory, instead blaming recent ad woes on Media Matters.


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