For well over a hundred years, the iconic French luxury brand, L’Oréal has devoted its energy and ingenuity to the relentless pursuit of beauty, elegance and panache. In the course of an eventful history and dynamic evolution, it has chosen to offer its vast expertise and experience in the service of women (and even men) the world over who wish to look and feel beautiful. In the process, L’Oréall has not only catered to an infinite diversity of beauty desires, but also set the pace for others to follow in terms of social impact, corporate governance and ethical behaviour.
From when it introduced its very first product, a hair dye, in 1909, to its vast range of products and services today, L’Oréal has been a leader in the global beauty industry – a position it has commanded virtually unchallenged for decades. The company’s commitment to beauty, and its unrelenting pursuit of excellence, is based on its belief that beauty (or the quest thereof) is a uniting factor amongst members of the human family, whatever their background, and that it is a fundamental human need that goes beyond mere physical appearance, but goes deep into a whole range of human aspirations: to have a sense of belonging, and to have a sense of self-realization, and self-confidence.
That fundamental belief, along with a consuming passion for innovation, an obsession with superior quality, and respect for diversity, has enabled L’Oréal to conceive and build an infinite diversity of beauty products and services – and to become the No.1 cosmetics group in the world, with a portfolio of 36 brands (and counting), an active business and commercial presence in 150 countries on all continents, and powered by a workforce of 88,000 employees – all amounting to a global annual revenue profile of about thirty billion euros.
It is a platform any model, brand ambassador or influencer (whether aspiring or already established) would covet; no wonder that many of the world’s most beautiful and glamorous women feel privileged to be associated with the L’Oréal brand – and to showcase its products on runways, photo studios and venues across the globe.
One of those venues is the Paris Fashion Week, where this last Monday, Nigeria’s Temi Otedola, actress, model, blogger and fashion influencer, took the fashion world by storm as she made her runway debut for L’Oréal. Better known in her native Nigeria as the daughter of one of Nigeria’s wealthiest men, the business mogul, Femi Otedola, Temi was participating in the Le Défilé L’Oréal Paris – (also known as the ‘Walk Your Worth’ Spring-Summer 2025 Show), in her prestigious and historic role as the first-ever African Digital Ambassador for the brand. Recall that in June 2024, L’Oréal Paris had – in a typically adventurous gesture – announced Temi’s appointment to the afore-mentioned position for its L’Oréal Paris makeup brand, with a mandate to showcase the unique chocolate beauty of an African woman on the global stage.